Bill Newton

Bill Newton

President and Founding Principal

Bill Newton is President and Founding Principal of Sterling Newton with offices located in Ponte Vedra Beach and Jacksonville.

Bill came to this area in 1980 when Cox Cable Communications transferred him from Indiana to Florida to build cable systems in Jacksonville Beach, Neptune Beach, and Atlantic Beach.  In 1985, he became CEO for Florida Clearview, a partner with Arvida, and assumed the managerial duties of the cable systems in Ponte Vedra and other sections of St. Johns County.

Once the cable systems were securely in place, and then sold to a larger cable company, Bill became intimately aware of the need for life insurance when his brother died in a tragic accident leaving behind a wife and one-year old child without insurance.  Bill never wanted to see this happen again to any family, so he decided to become involved in the life insurance business(1990).  Bill’s life insurance clients were so impressed with his caring attitude and financial strategies to protect their wealth, they began asking him for investment advice. Bill opened his financial planning office in 1997 and ever since Bill's services have included: financial planning, investment management and counseling. Bill's practice has grown through referrals and workshops offering advice on such topics as:

  • Creating and Growing your Wealth/
  • Protecting and Preserving your Wealth/
  • Planning for the Distribution of Wealth During your Lifetime/
  • Planning for the Distribution of Wealth at Death/
  • How to pay for college without going Broke/
  • Reducing risk in one’s investment portfolio
  • Small Business Owner, Physician/Healthcare Practice Tax Planning
  • Women and Your Wealth

Bill’s mission is to be a catalyst in his clients' lives, helping them make the most of everything they've built by confidently achieving goals they each uniquely value without needlessly sacrificing their lifestyle and avoiding unnecessary investment risk.

Personally, Bill and his wife Cathy (happily, for more than 45 years), enjoy traveling out West to visit their daughters, Meghan and Michelle.  A competitive Division I college and amateur golfer, Bill has won multiple men's golf club championships locally at Sawgrass CC and Marsh Landing CC over the years.